![]() ![]() ![]() As you construct your marketing campaigns, don’t forget to consider the following: While LinkedIn ads are clearly a great tool in your B2B marketing toolbox, they also have their limitations. To get started, check out the SmarkLabs blog on upgrading your LinkedIn company page. That’s more than double the Google search rate of 2.58%!Ĭonvinced? Before you launch your ads, it’s a good idea to audit your LinkedIn page and make improvements. Many people think that LinkedIn ads are only good for awareness, but that couldn’t be further from the truth. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign. This further helps you create the best possible ad for different niche audiences. From display ads to video ads to Sponsored InMail, LinkedIn offers a host of options when it comes to ad format. This helps you collect detailed information about your campaign performance. When you set up a LinkedIn ad campaign, you have the option to include a tracking link. Because your audience likely updates their profiles very regularly, you can expect this data to be quite accurate. Did you know LinkedIn has over 830 million users? Get specific and target by job title, company name, industry, and more to make the most of your budget. Here are some of the most important benefits: When thinking about where to spend ad money, there’s a few key considerations that make LinkedIn stand out. Learn about the key considerations you should make when adopting LinkedIn ads as part of your B2B marketing strategy. In this article, we’ll cover the pros and cons to LinkedIn ads. However, if you haven’t explored the ads feature, you’re missing valuable advantages the platform has to offer. It’s a great platform for building a professional community, hiring top talent, and showcasing your industry leadership. If your business has an online presence, chances are you’re already on LinkedIn.
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